Facebook Watch has found a new calling as a testing ground for TV, even as it struggles to compete directly with the living room screen.
https://adage.com/article/digital/facebook-watch-broadcasters-a-place-experiment-tv/315552/
Facebook funded "More in Common" as part of its news initiative, a lineup of current affairs shows it bought from major broadcasters such as CNN and Fox and from digital-first publishers including ATTN and Mic.
The Watch news shows launched in June, and Facebook is starting to evaluate their success before committing to ordering more from most of the media partners, if it even does.
